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White Diamond — Emotional Design
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Linea Pura

A blue seat, a pale wall, room to move. The rest will find its place through living.

Linea Pura · Visualisation study
The story

A blue seat, a table, a pale wall. The space between objects lets the eye travel and gives the room air. There is a particular beauty in houses that seem still to be waiting for someone: they hold a possibility, a place for a habit yet to begin, for an object whose importance we cannot yet imagine.

Linea Pura is imagined for this meeting between design and life. The sofa can welcome a quiet evening or the noisy return of friends; the table, a quick breakfast or a letter written slowly. Simple forms give freedom to the people who live here, allowing each day to find its own way in.

Sooner or later a book will appear on the armrest, a cup unlike the others, a blanket chosen only for its colour. The house will begin to resemble us in ways no one could have anticipated. We like to think its most successful design will be precisely what was left open, making room for the person we are becoming.

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